Wootly: A New Freelancer Marketplace Built Around Trust

Businesses spend hours searching through hundreds of profiles, trying to work out who is genuinely skilled and who simply has the best sales pitch. Freelancers, on the other hand, face increasing competition, rising platform fees and the challenge of standing out in crowded marketplaces.
Over the past decade, the freelance economy has grown rapidly, but many of the problems have remained the same. Trust, transparency and quality can still be difficult to find, leaving both clients and freelancers frustrated.
As a design agency, we've experienced these challenges from both sides.
At Pingd Ltd, we've hired freelancers for specialist projects, collaborated with remote talent around the world and worked alongside businesses looking for reliable creative professionals. We've seen first-hand how difficult it can be to find the right person, build trust quickly and manage projects with confidence.
Before founding Pingd Ltd, our Founder, Robert Nyquist, worked as a freelancer using many of today's largest marketplaces. While these platforms created opportunities, they also highlighted growing challenges. Finding quality work became increasingly difficult as competition intensified, bidding wars pushed prices lower and many projects were awarded based on cost rather than quality. Today, with AI handling many smaller tasks, freelancers face even greater pressure to stand out and build sustainable careers. Those experiences became one of the driving forces behind creating Wootly.
That experience led us to ask a simple question: What if there was a better way?
We're excited to announce that Pingd Ltd is launching Wootly. A new freelancer marketplace designed to make hiring and freelancing simpler, safer and more transparent.
Rather than creating another marketplace focused purely on transactions, Wootly has been built with one goal in mind: helping great freelancers and great clients build lasting working relationships.
From secure payments and ID-verified profiles to modern communication tools and an intuitive user experience, every part of the platform has been designed to remove friction and increase confidence throughout the hiring journey.

Wootly was built with a simple goal: to create a place where talented freelancers and ambitious businesses can build lasting working relationships.
At Pingd Ltd, we've spent years working with businesses of all sizes and collaborating with freelancers across a wide range of industries. Throughout that journey, we've seen what makes projects successful: trust, clear communication and finding the right person for the job.
That's the philosophy behind Wootly. We're building a platform where businesses can hire with confidence and freelancers can showcase their expertise, grow their reputation and build sustainable careers. Every feature is designed to make collaboration simpler, more transparent and more rewarding for everyone involved.
We believe great work starts with great people, and our mission is to make those connections easier than ever.
Building Wootly has easily been the biggest project we've ever taken on. It's challenged us, pushed us and taught us a huge amount along the way. Every decision has been driven by real-world experience and one question we keep coming back to: does this genuinely make life easier for freelancers and clients?
As development continues, we'll be sharing more behind the scenes, introducing new features and welcoming our first community of freelancers and clients.
We're excited for what's ahead and look forward to launching Wootly in the near future. Join the waiting list today. Sign up at Wootly